A Landing Page to Light Users Way.
Overview
Nneka's Candle is a small, handmade candle company passionate about creating beautiful and fragrant candles, with the aim to bring a touch of luxury and relaxation to people's homes through its unique and carefully crafted candle collections. I designed the company's website as a platform to connect to its customers. On the website, customers are able to shop its wide range of scented products and communicate feedback for an improved overall customer experience .
Role
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Creative Director
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Branding
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Web Design
Client:
Nneka's Candle. Co
Design Direction
Inspired by the company's values; luxury and sustainability, I designed Nneka's Candle Co.'s website to reflect these through the use of high-quality images, elegant typography, and a clean and minimal layout. I included a blog section where customers can learn more about the company and its products, and a section for its Refill and Recycle Reward Programme to showcase its efforts in sustainability and how users can be a part of the movement. Overall, the design of the website aims to create a welcoming and relaxing atmosphere for customers.
Logo & Brand Identity
I redesigned the company's logo to better reflect the company's values and brand personality. The new design, similar to the previous, features the company's full name in black fonts, stacked over each other and enclosed within a white sphere. The logo is simple, clean, and modern, conveying luxury and sophistication. The redesign aims to create a strong and cohesive visual identity for the company.
Old Logo
New Logo
Mobile Responsive
Small screens were not left out of the fun as the website is fully mobile responsive. Designed to provide an intuitive and seamless user experience, I optimized the layout and content for small screens, with easy-to-tap buttons and links and clearly legible texts.
The Whole Web Experience
Using a clean and minimalist approach, the focus while designing the website for desktop was to incorporate user-friendliness and ease of navigation with being immersed in a wholesome experience. This is evident in the clear and concise product descriptions, calls to action, effects, animations and site interactions.
I centered the color palette around neutral colors, to create a calming and soothing atmosphere that reflects the relaxing nature of the company's handmade candles.
